Cake Wrecks UX Research needed a user analysis of their website in order to improve traffic and user visit duration. Our team conducted interviews and online surveys to discover the demographics and psychographics of current users of the site. The criteria used to determine the scenarios and tasks came from the results of heuristic analysis. An in-person, moderated usability test was performed with six participants. There were serious issues reported with the site’s organization, search engine, and page layouts. The results produced both quantitative and qualitative results with recommendations for improving the usability of the website.

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Website Before Redesign