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G & D Steakhouse
User Research and
Website Redesign

G & D Steakhouse is a popular restaurant in Columbia, Missouri known for its delicious steaks and Greek dishes. They wanted an updated redesign of their website that better  restaurant. In order to define the representative user and their needs, surveys, heuristic tests, and usability tests were utilized to determine what elements needed to be changed with the updated look of the website. In addition, wireframes and mockups were created for G & D.

 

The owners of G & D were extremely happy with the results and saw an increase in GrubHub orders by 20%. 

The research provided insight into user pain points such as: confusion and difficulty navigating the menu pages, no way to order online, no prices for menu items, and images of menu items were of poor quality.